Our conference artwork is based on a retro vintage style lithograph print — specifically those used to promote Tourism in Tasmania in the 1920s through to the 1950s. The image is sourced from the Tasmanian Archive and Heritage Office collections.
In the late 19th and early 20th centuries poster art was a ubiquitous publicity medium throughout the world. During the first half of the 20th century posters were used extensively to promote the scenic attractions of Tasmania. These posters were printed lithographically usually in runs of about 200 copies. Today, their rarity makes them prized collector’s items.
The posters featured here express four enduring themes in Tasmanian tourism and immigration history: Englishness, climate, scenery and fertility. These themes have been employed repeatedly to encourage immigrants and tourists, and are still evident in tourism publicity today.
The earliest poster featured here was commissioned in 1926 as part of a campaign ‘Back to Tasmania’ – the slogan of which was ‘Come to Tasmania the Wonderland’. This campaign was one of the most successful publicity efforts in Tasmanian tourism history.
Perhaps the best-known poster produced at this time was the art deco influenced Cool Off in Tasmania (1929). The poster was distributed throughout the world.
During the 1920s and 1930s angling in Tasmania was vigorously promoted using the slogan ‘The Anglers’ Paradise’.
The early 1950s saw posters depicting scenes in the north, northwest and south of the State. These campaigns heralded a new period for Tasmanian tourism – harbingers of the mass tourism, which literally took off around the world in the 1960s.
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